Brewery 4 Two 4


By in Uncategorized Comments Off on What does that Sign Mean?

What does that Sign Mean?

Back (L to R): Paul Busscher, Erin Busscher, Bruce Anspaugh
Front (L to R): Amy Anspaugh, Jane (Overway) Busscher, Erin Miller, Dave Miller

If you’ve visited our brewery, you’ve probably seen the sign. It’s written in Dutch, and it has a special meaning beyond the words engraved.

Many of you have asked what it says; some were even able to figure it out. Today we will go behind the words and give you some insight on the man and the story behind those words.

Good friends of ours, I’d venture to say, our Holland family, the Overway/Busscher clan, graciously welcomed us into their family circle 10 years ago when a chance reunion occurred. Erin and the “Other Erin” happened to meet at UW-Green Bay while in graduate school, and when we moved to Holland (the 424) we just so happened to move across the street from (the Other) Erin’s Aunt. We’ve been part of the “family” ever since and you’ll see them visiting their tulip glasses very often.

Now, back to the sign…Erin’s grandfather, Marv, was quite the character. He was 2nd generation Dutch-American and grew up in Noordeloos. He was a railroad engineer and a World War II Vet. He had many “Marv-isms” which he would exclaim in Dutch, much to his delight because no one would really know exactly what he was saying. He loved life and worked hard for everything he ever acquired, which meant his life was grand. He had all he would ever need in life. He always offered you a beer and he loved the Cubs. Marv also loved the water. He paid cash for a modest house on Lake Macatawa and he loved to be on the water fishing. One of his most endearing Marv-isms was one he’d always say while out fishing, and that saying is now hanging on our wall.

It says (in Dutch): “Today we brew beer, so don’t shit in the river!”

We’re not exactly sure where Marv aquired this saying, for all we know he made it up!  But, we do know that clean water is important for all of us, and it extends to making good beer too. When the Busschers said they wanted to give us this sign we were honored to accept it, and to hang it in our brewery. Not only does it epitomize a great man, it also ressonates with us because our water resources in the Holland area are of upmost importance to our (collective) lifestyle and local economy. We can’t enjoy life to the fullest like Marv did if we dirty the very things that bring us joy and satisfaction. So next time you’re in the brewery, raise a glass to Marv and the great resource we have in our back yards, the Lake Michigan water used to brew the beer at Brewery 4 Two 4.

By in Blog, Craft Beer Comments Off on Reflections on our first weekend

Reflections on our first weekend

It was a long road to get here.  A long, bumpy, winding, hilly, scary road with no guard rails.  We experienced nearly every hiccup, roadblock, and delay that you can experience in opening a brewery.  Getting to opening day is definitely a milestone and something to be celebrated.  However, the unrelenting uneasiness of “Did I mortgage my whole life on a losing idea?” is always rattling around in the back of your head.  Did we get the beer right?  Did we get the space right?  What if everybody hates this place?


Fear is an amazing motivator.  It can push you harder and longer than you would have ever thought possible.  The final push to get the doors open was definitely fueled by fear (and caffeine).  By no means are we content.  The space and the beer will continue to be tweaked, improved, and pushed towards what we view as perfect.  But for now, to see the response so many of you had to our dream this past weekend was truly humbling.  We saw somewhere around 1,000 of you pass through our doors this weekend.  Somehow we managed to not run out of beer and yet not carry much over.  We had a few glitches with our point of sale system and got a little backed up, but everybody was patient and understanding.  It should also be pointed out how responsible and under control everybody was.


So many of you had great things to say about the beer and the ambiance, we don’t even know where to start with how to thank you.  But let’s start with this:  We promise to not relax, or rest on our laurels.  We will continue striving to improve everything about our business to give you the best experience possible.  And yes, as soon as we can get through some emergency debt we acquired to get the doors open, we will be working on a bigger brew house to bring you more hours and crowlers for carry out.  Just keep coming in and grow with us, it will happen.  In the meantime, relax and have a beer.  Cheers!


Dave and Erin

By in Blog, Craft Beer Comments Off on Grand Opening is less than a week away!

Grand Opening is less than a week away!

brewery 4 two 4

We want to thank all of our friends (old and new) and family who helped us break the ice at our soft-openings. We are now busy putting the final touches on the tap room and making some updates based on the feedback we received. We are anxiously awaiting this weekend, and we can’t wait to open the doors for good (at least every weekend to start)!

During the weekend, on Friday and Saturday, we have the pleasure of being involved in Holland’s first ever beer tour. The Holland Beer Tour will take you to all the celebrations going on in town from our grand opening to Big Lake‘s 4th anniversary party, Brew Merchant‘s 1st anniversary party, and to Our Brewing where there’s always something happening!  Check out the link for tickets.  It’s gonna be a great beer weekend in Holland!

We’ve received some great press coverage in the last few days.  Special thanks to MittenBrew for beautifully telling our story through print and pictures!  Check out the story below.

By in Blog 1

The Tortuous Path to Brewery 4 Two 4

Definition of tortuous: marked by repeated twists, bends, or turns: winding a tortuous path.  

You know what they say, “Nothing worth having comes easy.” When we think about what it took to get to where we are today, the only way to describe it is when we met a fork in the road, we took the tortuous and more tortuous path. However, we would not change a thing, because, in the end, we have made it. But, this is only the beginning of our journey, the rest we get to share with you!

Opening a brewery is never easy with all the hoops and red tape you need to navigate, but we have made it exceptionally hard on ourselves. We started this journey about three years ago and the dream for it about seven years before that. We thought we had it all figured out—we had the perfect plan, only needed to execute it. Things did not go as planned, as they never do in the craft beer business. The important thing, however, is we just kept going, failure was not an option.

Our journey to opening the brewery included considering 13 different locations and multiple plans.  Once we finally decided this location was our spot, there was another year in planning and hoops to jump through. We needed local approval, then there was the processing of obtaining a microbrewer license, and then there were even more delays that stopped us in our tracks. By the time we were to a point where we could start again, we realized we actually needed to go in a completely different direction.   We chose to move forward without any other ownership interest, which was the right decision but it added an extra year to our plan. Since you’re reading this, it is pretty clear that we did not give in. We decided that we could make this brewery work and we were willing to bet the house on it, literally. Our plans had to change, but we were determined to grind.

We are starting with a brewing capacity a fifth of the size we originally planned. The good news is it’s the system we have been brewing on for years, and it also means we will always have something new to try on tap. Plus, It will give us more opportunities to brew whatever we want and to be experimental. Sure, we will run out of beer at times, and we will have limited hours initially, but what we are doing is working towards a goal of growing and expanding production so we eventually can bring you more beer and extended hours.

So why are we telling this story?  It certainly wasn’t the best of times, but it wasn’t the worst either, and it has made us stronger. We just want to convey to you, our customers, our conviction and dedication to this project and this gathering place we call a brewery. We have fought hard to get to opening day, and now we can shift our energy into making Brewery 4 Two 4 the best it can be. We will be damned if we cut corners and serve sub-quality beer. We may not make much beer at once, but what we do make will be done with pride and quality in mind. We want our little corner of the brewing world to be the best it can be for our community. Cheers to our beginning and joining an already great beer community. We look forward to serving you a pint or two of our hard work.

Erin & Dave Miller