Brewery 4 Two 4

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By in Uncategorized Comments Off on What does that Sign Mean?

What does that Sign Mean?

Back (L to R): Paul Busscher, Erin Busscher, Bruce Anspaugh
Front (L to R): Amy Anspaugh, Jane (Overway) Busscher, Erin Miller, Dave Miller

If you’ve visited our brewery, you’ve probably seen the sign. It’s written in Dutch, and it has a special meaning beyond the words engraved.

Many of you have asked what it says; some were even able to figure it out. Today we will go behind the words and give you some insight on the man and the story behind those words.

Good friends of ours, I’d venture to say, our Holland family, the Overway/Busscher clan, graciously welcomed us into their family circle 10 years ago when a chance reunion occurred. Erin and the “Other Erin” happened to meet at UW-Green Bay while in graduate school, and when we moved to Holland (the 424) we just so happened to move across the street from (the Other) Erin’s Aunt. We’ve been part of the “family” ever since and you’ll see them visiting their tulip glasses very often.

Now, back to the sign…Erin’s grandfather, Marv, was quite the character. He was 2nd generation Dutch-American and grew up in Noordeloos. He was a railroad engineer and a World War II Vet. He had many “Marv-isms” which he would exclaim in Dutch, much to his delight because no one would really know exactly what he was saying. He loved life and worked hard for everything he ever acquired, which meant his life was grand. He had all he would ever need in life. He always offered you a beer and he loved the Cubs. Marv also loved the water. He paid cash for a modest house on Lake Macatawa and he loved to be on the water fishing. One of his most endearing Marv-isms was one he’d always say while out fishing, and that saying is now hanging on our wall.

It says (in Dutch): “Today we brew beer, so don’t shit in the river!”

We’re not exactly sure where Marv aquired this saying, for all we know he made it up!  But, we do know that clean water is important for all of us, and it extends to making good beer too. When the Busschers said they wanted to give us this sign we were honored to accept it, and to hang it in our brewery. Not only does it epitomize a great man, it also ressonates with us because our water resources in the Holland area are of upmost importance to our (collective) lifestyle and local economy. We can’t enjoy life to the fullest like Marv did if we dirty the very things that bring us joy and satisfaction. So next time you’re in the brewery, raise a glass to Marv and the great resource we have in our back yards, the Lake Michigan water used to brew the beer at Brewery 4 Two 4.

By in Uncategorized 1

“Are you guys going to do food?”

Today I thought I would take a break from brewing to talk about a question that we get asked every day:  “Are you guys going to do food?”  It’s a logical question and deserves our thoughts on the issue.

The quick answer is “no.”  We never planned to do food in our current location.  There are good reasons why we won’t do food that relates to our philosophy on things.

The main reason we wouldn’t even consider it right now is that we want to do one thing and do it really well.  We are a mom and pop shop.  It’s just Erin and I.  We know beer.  We have been brewing for well over a decade, and we have focused most of our vacations and weekends around traveling to breweries the whole time we have been together.  All of that experience was based around beer.  Certainly, we have eaten our fair share of wonderful food along the way, but we are beer people, not restaurant people.  From the outside, it may appear running a brewery and running a restaurant are very similar.  There are crossovers, but it is an entirely different animal.  More staff, more equipment, more management, and a new product line would just be more than we feel we can do exceptionally.  If we can’t do it exceptionally, we don’t want to do it.

The next common related question is “Can we bring food in from the outside?”.  ABSOLUTELY!  You can bring your dinner, snacks, and munchies to the brewery.  Sluggo’s Pizza is right next door to us and makes, what is in our opinion, the best pizza in town.  There are several other great options right down the street on Douglas or River Ave.  So make a meal of it!  Bring your favorite food, and we will provide the appropriate liquid refreshment to pair with it.  With our diverse tap list, you are likely to find something to pair with your meal.

Dave

By in Blog, Craft Beer Comments Off on Breakfast In Maui

Breakfast In Maui

Going into our 4th weekend of business we are starting to see a few trends emerge with our beer.  One of those trends is that Breakfast in Maui is the most remarked on beer.  The idea that our stouts would be so popular a solid 2-3 months before the unofficial start to “stout season”, was a little off our radar. But both of our big stouts, Breakfast in Maui and Crazy Putin, have been very popular.

This blog I thought I would take a minute to pull back the curtain on Breakfast and Maui.  This recipe comes from our good friend Dave Kippen who is nice enough to lend us his brewing expertise on occasion.  The base beer for this is a big but drinkable stout of 9.7% ABV and 64 IBU.  Complex roasty character comes from plenty of Roasted Barley, Special Roast, and Black malts.  While this beer ferments we get our special ingredient started which is cold steeped Hawaiian Coconut coffee.  The cold steeping process keeps all of the smooth coffee and coconut flavor without adding extra bitterness.  The finished beer you are left with is a lot of big flavors that come together very well.  Coffee, chocolate, and coconut dominate.  Think of eating a mounds bar with a cup of coffee.  We think it is one of the more unique coconut or coffee beers you will find.  Come in and try one.

To pique your interest more, this is only the first of what will be a series of breakfast stouts.  Coming in the not so distant future will be “Breakfast in Ireland.”  Stay tuned for more on that one later!

Dave

By in Blog, Craft Beer 4

Live Oak

Saturday July 15th we will have a special beer on tap starting at noon until the keg blows.  Live Oak is an imperial red rye IPA coming in at 9.0% abv and 80 IBU.  This is a big beer that is a touch on the boozy side but very drinkable at those numbers.

 

Live Oak is a special beer to us that was made to remember and pay tribute to a friend.  Our good friend Scott Swingle passed away tragically on May 29th at the far too young age of 36.  Scott was a big supporter of what we were doing at 4 Two 4.  He couldn’t wait to come up from Indianapolis to check out the brewery.  Unfortunately, that never happened.

 

If you knew Scott, you knew him to be a genuine, honest, and fun guy.  He lived his life with absolutely no filter.  He said a lot of things publicly I would only say in the most private settings.  Scott was smart as hell and had wit as sharp as a tack. Somewhat of a professional instigator, his twitter handle was @ThatDickScott, where he had quite the following.  And that was his public persona.   Being a lifelong Buffalo Bills fan living in Indy may have contributed to his need to find entertainment on the interwebs.  But beneath that, he was about as real of a dude as you will meet.

 

Still rattled from hearing of his death, I sat down to think about what a beer that represented Scott would be.  He was a connoisseur of all fine booze.  I was always jealous of his palate being good enough to distinguish good beer, good wine, and his fav—good whiskey.  I also wanted to capture his in-your-face persona and bigger-than-life personality.  What I came up with was this big, aggressive imperial red rye IPA fermented on sliced bourbon barrel staves that were soaked in rye whiskey.  (He drank more bourbon but really loved rye).  It’s kind of an out there recipe that won’t be for everybody, just like him.  But if you like the things he did, I think it will be perfect for you.  And if this beer is a little too strong for you, he would probably have a chuckle at your displeasure.

 

It will be our great honor to share this beer with all of you.  We hope you all take a second to give a cheers to the man that inspired it and maybe remember someone special to you that has passed on.

 

Scott is survived by his wife Andrea Swingle and their larger than life Great Dane, Hugo.  Scott was a huge dog lover.  50% of the profits from this beer will be donated to Forever Friends Great Dane Rescue in Indianapolis where they adopted Hugo.

 

Dave

By in Blog, Craft Beer Comments Off on World’s Smallest Commercial Brewery

World’s Smallest Commercial Brewery

World’s smallest commercial brewery… probably and exaggeration, but not by much.  Two ½ bbl systems are all we have to keep a beer in your hand.  This means we produce one keg at a time, literally.  Of course, we added some smart solutions that speed up the process, such as a big instant hot water heater that allows us to mash in without having to wait for the water to heat and larger kettles that allow us to net out a full keg.  However, you can only speed the brewing process up so much.  This is why we are open on weekends only for now.

“What kind of idiot would open a brewery in a high traffic area with a tiny system?” you might ask.  To which I proudly reply “this idiot.”  You see, we knew we wouldn’t be able to keep up with this system.  This very same system is the one Our Brewing Co. opened with 5 years ago when they constantly were running out of beer.  It was through that process that I became good friends with the folks down there and became their weekend shift brewer that helped keep beer on tap in the first 6 months at Our.  It was through that experience that I learned what an unsustainable hustle it would be to start with a system this size.  Unfortunately, or possibly, fortunately, depending on how this plays out, it is what we had to do.

When we began planning this brewery we had intentions of starting on a 3 bbl system with 8 fermenters, 2 brite tanks, and a glycol system.  Early in the project, we ran into some financial snags.  Looking back it all worked out great because those snags are what allowed us to keep 100% ownership and control of the brewery.  Unfortunately what it meant was that we would have to put all the money we could scrape together into the build out to pass code and get the doors open.  A second mortgage, cashed out retirement accounts, money from our parents. We are so far extended at this point; it’s just not possible to get a bigger system yet.  I cobbled together a plan that would allow us to make enough beer to be open on the weekends to get the revenue flowing.  Sure, this plan requires keeping our day jobs and basically brewing non-stop 7 days a week until we can get our next system.  But we already established “this idiot” likes to bite off more than he can chew.Speaking of, did I mention we are also expecting our first child in December?  All of this brewing is just good sleep deprivation training for when the baby comes.

One of our core beliefs is that in this ever more saturated brewery market the way for a small brewery to succeed is to start slow, build a loyal crowd, and not overextend too fast.  The tough part of that is finding the loyal crowd that is willing to be patient and wait for you to grow into something cool.  Judging by our first openings and offerings, we have found that crowd.  If you are still reading this, you must be one of the cool kids.  Thank you for your patience, thank you for your support.  With your continued patience we promise to continue to pour more time, effort, and funds than we ever thought possible into making this your brewery.  Cheers!

Dave

By in Blog, Craft Beer Comments Off on Reflections on our first weekend

Reflections on our first weekend

It was a long road to get here.  A long, bumpy, winding, hilly, scary road with no guard rails.  We experienced nearly every hiccup, roadblock, and delay that you can experience in opening a brewery.  Getting to opening day is definitely a milestone and something to be celebrated.  However, the unrelenting uneasiness of “Did I mortgage my whole life on a losing idea?” is always rattling around in the back of your head.  Did we get the beer right?  Did we get the space right?  What if everybody hates this place?

 

Fear is an amazing motivator.  It can push you harder and longer than you would have ever thought possible.  The final push to get the doors open was definitely fueled by fear (and caffeine).  By no means are we content.  The space and the beer will continue to be tweaked, improved, and pushed towards what we view as perfect.  But for now, to see the response so many of you had to our dream this past weekend was truly humbling.  We saw somewhere around 1,000 of you pass through our doors this weekend.  Somehow we managed to not run out of beer and yet not carry much over.  We had a few glitches with our point of sale system and got a little backed up, but everybody was patient and understanding.  It should also be pointed out how responsible and under control everybody was.

 

So many of you had great things to say about the beer and the ambiance, we don’t even know where to start with how to thank you.  But let’s start with this:  We promise to not relax, or rest on our laurels.  We will continue striving to improve everything about our business to give you the best experience possible.  And yes, as soon as we can get through some emergency debt we acquired to get the doors open, we will be working on a bigger brew house to bring you more hours and crowlers for carry out.  Just keep coming in and grow with us, it will happen.  In the meantime, relax and have a beer.  Cheers!

 

Dave and Erin

By in Blog, Craft Beer Comments Off on Grand Opening is less than a week away!

Grand Opening is less than a week away!

brewery 4 two 4

We want to thank all of our friends (old and new) and family who helped us break the ice at our soft-openings. We are now busy putting the final touches on the tap room and making some updates based on the feedback we received. We are anxiously awaiting this weekend, and we can’t wait to open the doors for good (at least every weekend to start)!

During the weekend, on Friday and Saturday, we have the pleasure of being involved in Holland’s first ever beer tour. The Holland Beer Tour will take you to all the celebrations going on in town from our grand opening to Big Lake‘s 4th anniversary party, Brew Merchant‘s 1st anniversary party, and to Our Brewing where there’s always something happening!  Check out the link for tickets.  It’s gonna be a great beer weekend in Holland!

We’ve received some great press coverage in the last few days.  Special thanks to MittenBrew for beautifully telling our story through print and pictures!  Check out the story below.

 

http://mittenbrew.com/2017/06/brewery-4-two-4-grand-opening/

By in Blog 1

The Tortuous Path to Brewery 4 Two 4

Definition of tortuous: marked by repeated twists, bends, or turns: winding a tortuous path.  

You know what they say, “Nothing worth having comes easy.” When we think about what it took to get to where we are today, the only way to describe it is when we met a fork in the road, we took the tortuous and more tortuous path. However, we would not change a thing, because, in the end, we have made it. But, this is only the beginning of our journey, the rest we get to share with you!

Opening a brewery is never easy with all the hoops and red tape you need to navigate, but we have made it exceptionally hard on ourselves. We started this journey about three years ago and the dream for it about seven years before that. We thought we had it all figured out—we had the perfect plan, only needed to execute it. Things did not go as planned, as they never do in the craft beer business. The important thing, however, is we just kept going, failure was not an option.

Our journey to opening the brewery included considering 13 different locations and multiple plans.  Once we finally decided this location was our spot, there was another year in planning and hoops to jump through. We needed local approval, then there was the processing of obtaining a microbrewer license, and then there were even more delays that stopped us in our tracks. By the time we were to a point where we could start again, we realized we actually needed to go in a completely different direction.   We chose to move forward without any other ownership interest, which was the right decision but it added an extra year to our plan. Since you’re reading this, it is pretty clear that we did not give in. We decided that we could make this brewery work and we were willing to bet the house on it, literally. Our plans had to change, but we were determined to grind.

We are starting with a brewing capacity a fifth of the size we originally planned. The good news is it’s the system we have been brewing on for years, and it also means we will always have something new to try on tap. Plus, It will give us more opportunities to brew whatever we want and to be experimental. Sure, we will run out of beer at times, and we will have limited hours initially, but what we are doing is working towards a goal of growing and expanding production so we eventually can bring you more beer and extended hours.

So why are we telling this story?  It certainly wasn’t the best of times, but it wasn’t the worst either, and it has made us stronger. We just want to convey to you, our customers, our conviction and dedication to this project and this gathering place we call a brewery. We have fought hard to get to opening day, and now we can shift our energy into making Brewery 4 Two 4 the best it can be. We will be damned if we cut corners and serve sub-quality beer. We may not make much beer at once, but what we do make will be done with pride and quality in mind. We want our little corner of the brewing world to be the best it can be for our community. Cheers to our beginning and joining an already great beer community. We look forward to serving you a pint or two of our hard work.

Erin & Dave Miller